Misha Melbourne.

Location
Victoria

Designer
WANT

Date Completed
May 2025

Located within Emporium Melbourne, MISHA’s first flagship store marks a bold new chapter for the Australian-born womenswear brand.

Misha Melbourne VIC

Designed in partnership with Milan’s WANT Studio, documented locally by Studio Grayscale, and supported by MISHA’s in-house design team, this retail fitout sets a new standard for contemporary fashion retail.

More than just a store, the space is a physical expression of MISHA’s evolution. It brings together refined materiality, empowered femininity and transcultural design thinking. Every detail was curated to evoke emotion and offer a uniquely immersive customer experience.

Unita was engaged to bring the client’s vision to life. From resolving complex joinery details to coordinating layered finishes within a live retail centre, our team worked closely with all design collaborators to deliver a space that is both beautiful and highly functional.

Inside, a sculptural language unfolds. Tactile stone surfaces are softened by draped textiles, layered lighting and subtly reflective metals. A deliberate absence of a traditional counter encourages a more intuitive and personal retail journey. Bespoke furniture, including sculptural display islands and a custom-designed rug, echoes the flowing silhouettes of MISHA’s collections.

Sustainability was considered through material longevity and locality. Many finishes were sourced from Australian suppliers, and key fixtures were crafted by local artisans using traditional techniques.

This boutique is a clear reflection of what Unita does best. We partner with visionary brands and world-class designers to deliver retail destinations that blend craftsmanship, innovation and experience.

  • Services

Project management
Site coordination
Construction
Joinery
Services integration
Compliance management
Subcontractor coordination
Finishes detailing
Program management
Delivery.

A brown fur seat and white coat are inside a fitting room.
A furry jacket hangs on a chrome rack near sculptural white seating.
1/5
A furry brown seat stands inside a metallic, mirrored dressing room.
2/5
The minimal MISHA store features a chrome column and stylish seating.
3/5
A fluffy white jacket hangs in a narrow, metallic closet space.
4/5
Chrome fixtures curve against the minimal wall with plush seating nearby.
5/5

I felt like I was in good hands. I especially appreciated the PM staying with us until late to accomplish tasks the night before we were due to open. The team has also been responsive after handover. I am thankful for what was accomplished in the short time frame.

Martin PerezDirector, Misha