Tag Heuer Pacific Fair.

Location
Queensland

Designer
Tag Heuer

Date Completed
July 2023

We are thrilled to reveal our first retail fitout with Tag Heuer, located in the Gold Coast’s premium shopping precinct, Pacific Fair.

Wide interior view of a TAG Heuer watch boutique, featuring modern glass and mirrored watch display cases, a prominent blue accent wall with memorabilia shelving, and several digital screens.

A TAG Heuer retail display featuring a large poster of a golfer promoting the TAG Heuer Connected smartwatch, flanked by two semi-transparent product display cases. — Tag Heuer Pacific Fair, QLD

Coinciding with the celebration of 60 Years’ of the Tag Carrera, the new space, built by the Unita QLD team, features a reinvigorated, dynamic design that’s sure to redefine the Tag Heuer shopping experience.

A close-up of a TAG Heuer watch display, showing watches in glass cases below wooden shelves holding racing memorabilia, including a blue helmet, photos, and a trophy.

Fitout and construction

A watch display area in a luxury store, featuring a central glass case with watches, a large screen playing a golf video labeled "AUTO HOLE," and two illuminated wall cabinets with watches.

Exterior view of a TAG Heuer luxury watch store in a shopping mall, featuring a large central digital display of a watch and two side window displays with product stands. — 1/5

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Interior view of a modern TAG Heuer luxury watch store, featuring a deep blue accent wall with branded memorabilia shelves, mirrored display cases filled with watches, and a surfboard hanging near a gallery of action photos. — 4/5

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Tag Heuer Pacific Fair.

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