Rebel Sport Miranda.

Retail

Location

Client
Super Retail Group

Designer
The General Store

Date Completed
April 2021

Rebel Sport Miranda encompasses an entirely new, award-winning retail fitout driven by innovation.

A bright, elaborate retail display area dedicated to football (soccer), featuring artificial green turf flooring. The center of the display has three tall, bright yellow rectangular pedestals with the text "EXCLUSIVE to rebel" in black. Each pedestal displays a single football boot. A mannequin dressed in black and white camouflage athletic gear is positioned behind them on a raised gray platform. Above the display, a large turquoise-blue sign reads, "HOME OF FOOTBALL" in white text. Surrounding the central display are racks of team jerseys in yellow/blue and light blue, and shelving units holding rows of colorful football boots and stacked soccer balls (white, pink, red, etc.).

A close-up view of a retail basketball display featuring two mannequins under a dramatic overhead light fixture. The mannequin on the left wears a dark jersey with the name Durant and number 7, raising its hands to block a shot. The mannequin on the right wears a yellow Lakers jersey with the number 3, holding a basketball above its head ready to shoot. Both are standing directly beneath a striking, oversized light installation made of intersecting white circular and diagonal LED tubes. To the left, a large graphic display features a basketball texture and the text "HOME OF BASKETBALL," above a rack of athletic shoes. To the right, a wall is covered in a dense display of stacked basketballs. — Rebel Sport Miranda NSW

The consumer focused store concept includes a functional layout, state-of-the-art technology and interactive zones inspired by Australia’s sporting spirit.

An indoor, dedicated basketball testing area with a hardwood floor marked with white court lines. The room features an elaborate wall mural in shades of black, gray, and yellow. The mural depicts a male basketball player wearing a dark jersey with "Miranda 21" written in yellow, and a female player preparing to shoot a yellow basketball. A basketball hoop and backboard are mounted between the figures in the center of the wall. The walls surrounding the mural are painted with abstract yellow and gray circles and large hands gripping basketballs. The ceiling is a white grid with linear fluorescent lighting.

A dynamic, well-lit display in a sporting goods store, featuring two male basketball mannequins posed as if in the middle of a game. The mannequin on the left wears a black and white jersey with the number '1' and white shoes, reaching up to block a shot. The mannequin on the right wears a yellow and purple jersey with the number '3' and dark shoes, holding a basketball ready to shoot. They are standing on a circular gray pedestal under a large, striking circular and triangular light fixture suspended from the ceiling. Behind them, a large wall is completely covered in rows of colorful basketballs, including brown, red, orange, yellow, green, and blue. To the left, a display wall shows a large selection of athletic shoes and sneakers. The text on the wall in the background reads, "WELCOME TO THE HOME OF BASKETBALL."

An interior view of a brightly lit, large sporting goods store, looking down a wide aisle featuring various sports equipment and apparel. The floor is covered in light-colored square tiles, and the ceiling has exposed ducts and fluorescent strip lighting. In the foreground, there are large racks displaying tennis rackets and yellow tennis balls. Further down the aisle, the store is organized into sections: to the left, treadmills and other exercise machines are visible. The center and right sections feature shelving units stocked with apparel, sports bags, and various small equipment. In the back right corner, a wall display showcases colorful baseball caps, gym bags, and rows of yellow and black basketballs. A large white monitor on the back wall displays the word "HOME." — 1/5

2/5

A dedicated indoor sports simulation or testing area, likely in a retail store, designed for football (soccer). The space has a green artificial turf floor and walls decorated to resemble a football pitch and stadium. The left wall is dark green with white pitch markings and the text "SPORT IS CALLING" and "#HOMEOFFOOTBALL" stenciled on it. The back and right walls feature a large panoramic image of a crowded, cheering stadium. A white metal soccer goal is positioned against the back wall, and a black and yellow target practice board is visible on the right wall. Three yellow and black soccer balls are scattered on the turf. A large, square, black projector or display unit hangs from the ceiling, which is covered by a metal wire mesh. — 3/5

A modern, dramatic retail window display showcasing the Asics Platinum Collection. The window features a dark background and is crisscrossed with several bright white fluorescent light tubes and dynamic shards of black, white, and blue geometric shapes suspended throughout the space. A large, dark gray Asics athletic shoe is prominently displayed on the left. In the center foreground, text reads, "PREMIUM MATERIALS," and "PLATINUM PERFORMANCE" in large white letters. To the right, three additional Asics shoes are displayed on tall, cylindrical chrome pedestals. The store window border is black with the repeated text "HOW WILL YOU ANSWER?" in yellow and white. A circular orange sign in the corner notes the shoes are part of the "PLATINUM COLLECTION" and are exclusive to "rebel." — 4/5

A view looking down a pair of escalators towards the entrance of a "rebel" sporting goods store located within a shopping center. Above the escalators is a brightly lit, vaulted glass ceiling and skylight structure, with white beams framing the glass panels. Below the skylight, at the mezzanine level, there is a long planter box filled with tall green plants (possibly snake plants). The store entrance below is marked by a dark gray wall panel with the large, white, bold text "rebel" centered on it. The escalators and glass barrier railings are prominent in the foreground. — 5/5

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