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Optus Brisbane.

Retail

Location
Queensland

Client
Optus

Designer
Collectivus

Date Completed
September 2020

Optus’ new two-story flagship store located in Brisbane’s Queen Street Mall perfectly captures what the future of retail should look like.

A modern, technology-focused retail interior is displayed, featuring a dark blue accent wall with light wood cabinetry and recessed shelving. The space includes a central service counter with a coffee setup and an interactive tablet display. In the foreground, there are black tables and a built-in leather banquette, while the ceiling shows exposed black ductwork and linear lighting.
The background features a glass-enclosed broadcast or streaming studio, clearly marked by a red neon "ON AIR" sign above the door. Inside, blue neon wall art is visible.
Optus Brisbane QLD

The telecommunication giant has invested in their customer interactions. The retail fitout, designed by Collectivus and delivered by Unita, supports unique and personalised customer experiences with zones crafted for different consumer needs. As Unita’s retail division specialises in multi-site location builds, roll-outs and boutique venue fit-outs within the fashion and service industries, we were able to cater for the variety of Optus’ clients and their specific needs. From high-tech ‘Kids zones’ for families to ‘Express Connect’ zones for busy CBD customers. The retail store fit-out is truly designed to allow visitors to get the most out of their visit.

The most striking feature is a glass-enclosed room in the background, labeled with a prominent, glowing red neon "ON AIR" sign, indicating a streaming or broadcast studio inside. A person and gaming chair are visible within.
  • Services

Design and documentation
Fitout and construction
Joinery manufacturing

The walls around the screen are detailed with vertical wooden slats and a mixture of wood paneling and railing.
The staircase features light wood paneling on the side and dark gray risers and wall sections.
1/5
A modern lounge features colorful wall art and a curved green sofa.
2/5
The main feature is a long, contemporary built-in unit running along the wall, combining open shelving, black drawers, and a small refreshment area.
3/5
A stylish lounge area features a curved green sofa and a gaming display.
4/5
Tan leather booth, round tables, and plants furnish the modern space.
5/5

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