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G. McBean Family Butcher Melbourne.

Retail

Location
Victoria

Client
G. McBean

Designer
Wendy Bergman

Date Completed
November 2023

In the chaos of Prahran Market, you’ll find G.

A section of a butcher shop or steakhouse dry-aging room, featuring several large racks of raw meat hanging in glass-fronted refrigerated cases. To the left, a vintage-style, cylindrical piece of red equipment (possibly a scale or slicer) is partially visible, contrasting with the dark, modern metallic walls and the brightly lit meat display.
An interior view of G. McBean Family Butcher shows a luxurious, dark-toned shop entrance. The foreground is dominated by a curved glass display case showcasing various cuts of fresh meat. The overall design features dark tile and wood paneling, a coffered ceiling with track lighting, and terrazzo flooring with a marble inlay. The store's name is displayed above the entrance in large, gold lettering.
G. McBean Family Butcher Melbourne VIC

In the chaos of Prahran Market, you’ll find G. McBean Family Butcher. Formerly known as Gary’s Meats, the artisan butcher has not only expanded its space but also its legacy, reopening at the very spot where the founder originally set up shop back in 1984.

 

This is our second project with Armatage Jones and the incredible Wendy Bergman of Bergman & Co. The space reflects the care and attention to detail synonymous with Gary McBean’s craft. Terrazzo and marble floors, lush green tiling, brass detailing, and meticulously crafted timber joinery draw you in while the wrap-around displays, dry-age cabinets, and shelves full of rubs and marinades will keep you lingering; this is anything but your ordinary trip to the butcher.

 

The retail fitout exemplifies an immersive retail experience, made possible by extraordinary collaboration.

A close-up view of double doors featuring a pair of brushed bronze or brass handle sets against clear reeded glass panels. The metalwork has an Art Deco style, characterized by its horizontal bars and spherical detail.
  • Services

Fitout and construction
Joinery manufacturing
Procurement and logistics

A close-up view of a deli counter is shown, with a refrigerated glass display case holding various cured meats and sausages. Products visible include cocktail frankfurts and streaky bacon, each labeled with a price. The counter's frame features a dark panel with a grid pattern accented by brass or gold trim in the foreground.
A close-up view of a retail wine display features gold-trimmed shelving holding bottles of wine, many with paper tags detailing information. The wall behind the shelves is covered in small, dark square tiles with gold grout. A vertical, modern wall sconce with an upward and downward glow illuminates the tiles on the left.
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A variety of cured meats and a whole prosciutto leg are displayed in a refrigerated deli case with a dark green and black trim. The background features dark tiled walls and shelving stocked with wine bottles beneath a long, sculptural light fixture.
2/3
A shiny, deep red meat bandsaw stands against a dark tiled wall.
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