Sneakerboy is a world-first luxury sneaker and streetwear store. Reimagining the traditional store model, the retail fit out is designed to give customers the best of both worlds – the convenience of e-commerce and the tangibility of bricks-and-mortar shopping.
The retail fitout is a testament to the digital age. Customers can either buy in-store, or while on the move, through the retailer’s digital platform. The store itself has no fixed point of sale, instead operating more like a gallery or showroom. Customers can look at, touch and try on any of the shoes on display. The result is a fully immersive, experiential store, that is revolutionising the traditional shopping experience.