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Date Completed
September 2017
Sydney, NSW
Optus Case Study

As part of our national roll-out and partnership with Optus, Unita and Collectivus have just delivered the brand’s impressive experiential flagship store in George Street, Sydney. The digital mega-store comprises of over 120 million pixels, 1 million LEDs, 4x4m 8K TV screens which extend into the virtual reality world, and the store is the first of its kind in Australia with 4.5G technology. The store was designed and built to allow customers to fully immerse themselves in the technology by touching, feeling and trying to latest Optus products and to show the benefits of using smart home technology in their everyday life.

Services Provided
Interior Design, Documentation, 3D Renders, Lighting Design & Supply, Design Management, Project Management, Custom Joinery Manufacturing & Supply, Construction

We are extremely proud of what we have jointly achieved. I would like to extend my gratitude to you and your team for the passion, innovation and commitment that you have all embraced. There were definitely challenging times and I believe the trust and collaboration between the teams delivered an incredible result. Our key stakeholders are very happy. I look forward to greeting the team at the next opportunity. Thank you

Frances Martin
Vice President - Retail (Optus)
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