Optus Sydney.

As part of our national roll-out and partnership with Optus, Unita and Collectivus have just delivered the brand’s impressive experiential flagship store in George Street, Sydney. The digital mega-store comprises of over 120 million pixels, 1 million LEDs, 4x4m 8K TV screens which extend into the virtual reality world, and the store is the first of its kind in Australia with 4.5G technology. The retail fitout was designed and built to allow customers to fully immerse themselves in the technology by touching, feeling and trying the latest Optus products and to show the benefits of using smart home technology in their everyday life.