Optus’ new two-story flagship store located in Brisbane’s Queen Street Mall perfectly captures what the future of retail should look like. The telecommunication giant has invested in their customer interactions. The space, designed by Collectivus and delivered by Unita, supports unique and personalised customer experiences with zones crafted for different consumer needs. As Unita’s retail division specialises in multi-site location builds, roll-outs and boutique venue fit-outs within the fashion and service industries, we were able to cater for the variety of Optus’ clients and their specific needs. From high-tech ‘Kids zones’ for families to ‘Express Connect’ zones for busy CBD customers. The retail store fit-out is truly designed to allow visitors to get the most out of their visit.