Since COVID, workplace facilities have been put under a microscope, with some asking the question ‘are traditional workplaces an outdated concept?’. Offices have always served a basic purpose – to provide a location where employees can meet to manage business affairs and achieve organisational goals. However, the digital age has heavily impacted our professional environment. More of us are choosing alternative working spaces & many have been inundated with daily information thanks to our 24/7 accessibility. So how can your office space remain relevant & connected? Well, many successful brands are choosing to combine their headquarters with stylish flagship stores. This approach is proven beneficial in connecting support offices with front-line stores.

Flagships + HQ’s

The benefits of combining your facilities are endless. When looking to increase company cohesiveness, this duo can’t be beaten. By closing the gap between your leadership team and frontline staff, it’s harder to ignore company problems and pain points. Minor flaws that aren’t mentioned over digital communication but have a real impact on daily deliverables can now be easily identified. From weaknesses to opportunities – innovation is suddenly more manageable as your team gains valuable hands-on experience and an understanding of your businesses structure from concept through to delivery.

Need staff feedback on a new initiative? You can have a face-to-face conversation with frontline workers that communicate with customers & clients daily. Need to test some visual merchandising ideas? Now you can pop downstairs & experiment with practical displays. This combination doesn’t just benefit operations but boost office morale. With a stylish flagship store, your HQ employees can be excited about coming to work and interacting with the very best of your offerings. From an economic standpoint, this fit-out solution can be a more cost-effective option. The combination of facilities means, that your staff can travel, work from home & have more flexibility, without an empty office chewing up your expenses.

Now, if you like the benefits that this combination offers then it’s time to consider – what will make your flagship store fit-out great? Considered the brightest diamond in a retailer’s crown, a flagship store has an important role to play within a company’s brand strategy. A flagship is usually the most flexible store in your chain & will function as an opportunity for customers to experience your brand in a memorable way. Often key components such as the stores scale, location, technology, merchandising, layout and design need to be considered. Your flagship fit-out should inspire, celebrate & showcase your company – making it the perfect location for your head office to reside. To ensure that your investment meets all requirements of your company form flagship to workspaces, consider choosing a builder that specialises across multiple sectors. Unita has experience with workplace, hospitality, retail, medical & hotel + leisure fit-outs, so no matter your industry we can deliver tailored workplace fit-outs that cater to your needs.

Built by Unita | Bank of Sydney Head Quarters and Flagship

Bank of Sydney

As part of Bank of Sydney’s (BOS) long-term business strategy, the company has invested in a new flagship branch that houses the BOS headquarters in the heart of Sydney’s CBD. The banking giant understands the importance of adapting to the digital age and has begun strengthening its commitment to BOS’s digital capabilities. The flagship branch features a stylish fit-out of the ground floor bank & lobby, in addition to office refurbishments of level 1, 3, 5 & 6 workspaces. This approach has proven effective & is similar to that of Place Estate Agents.

Place Estate Agents

Real estate giant, Place, has found their happy place in the high energy hub of James Street, Brisbane. The former David Jones building underwent an incredible transformation despite the impacts of the 2020 Covid-19 Pandemic. The elevated & functional workspace showcases all the services Place proudly offers. The detail abundant headquarters spans over 1100sqm across multiple levels, housing three different Place offices within – Place New Farm, Place Corporate Head Office & Place Projects. This workspace is an impeccable example of how your business can effectively streamline services through combined facilities.

Armadillo & Co

Located in Sydney’s boutique-like neighbourhood of Surry Hills is the award-winning flagship store of Armadillo & Co (pictured above). The exquisite 385sqm two-storey space was proudly built by Unita and functions as the businesses showroom & head office. The gallery-like store was designed by Studio Goss and perfectly combines modern glamour with impeccable quality. This space showcases how you can build a store that celebrates your brand & employees, creating an environment that everyone looks forward to entering.