Aussie Coffee Culture – to Roast or Be Roasted?
Australia’s coffee culture has become one of the largest and most unique in the world. If you are craving a steaming cup of coffee, you can now sip your way through a selection of coffee bars, corner cafes & custom roasteries. With Aussies spending three billion on their coffee every year, it comes as no surprise that the industry is valued at a whopping 8 billion dollars. With 95% of coffee shops in Australia independently owned & managed – consumers are spoilt for choice when it comes to experiencing a unique blend of coffee providers. However, a highly saturated market can be an unforgiving one, with 60% of cafes and small restaurants closing within their first year of opening. This begs the question, what will make your coffee venue successful?
BUILT BY UNITA | Industry Beans.
The Coffee | If coffee beans could talk, they’d be offended. Many of us are self-proclaimed ‘coffee snobs’ and we are not ashamed to say it. Our appreciation for premium coffee is a part of Aussie coffee culture. Choosing the right coffee bean to serve patrons is an extremely difficult task. This decision is based on customer feedback & a database of information – from the roast freshness, coffee profile, blend or single origin, to varietals, processing & altitude. All these factors play an important role in brewing the perfect cup of coffee. Australian’s will choose to walk or drive further for alternative coffees options so don’t be afraid to experiment & develop with your range for further improvement. Several roasteries such as Industry Beans and Allpress Espresso are even producing their own tailored blends for different consumer tastes.
The Service | Nothing makes coffee taste more bitter than bad service. You can have the perfect roast and an appealing venue, but friendly & efficient service is vital to the overall success of your coffee venture. Choose customer-facing staff that can work at lightspeed, pride themselves on being the real deal & know how to communicate with your patrons.
The Venue | Coffee is an art. So why not showcase your art in a café that truly represents your unique brand and entices further coffee consumption. It’s important to note that with the high volume of coffee cafes & bars, standing out through design is an asset worth considering. A quick trip to a local coffee shop goes beyond just a simple financial transaction – it’s a part of Ben’s morning routine & Dan’s lunchtime escape. Creating a space where coffee lovers can rejoice is essential to the consumer experience but doesn’t have to be difficult or costly. Invest in a design + construction team that can cater to all your needs for the best café fit out for your brand. Key features to consider include lighting, colours, acoustics, interior design, bespoke joinery, detailing and layout.
Looking to STANDOUT in the hospitality industry? Let’s catch up for coffee.