Request a quote

Request a quote

Fill out this form and we’ll be in touch with you shortly!

  • + Add more details
  • This field is for validation purposes and should be left unchanged.

Latest News.

Optus Queen Street: Transforming Customer Tech-Experiences

Optus Queen St Flagship Store in Brisbane

You’ve done your research. You’ve justified the price. You’re one click away from owning that exciting new item, but something doesn’t feel right. If you’ve recently visited a website with the intent to buy but have aborted last minute, then you’re not alone. Whether you have a fear of buyer’s remorse or just spoilt for choice, sometimes you require the reassurance that only a store can provide.

The need for instore differentiation has become a popular topic in the retail industry. As online shopping flourishes, so should your company’s commitment to the customer experience. Physical stores are experience-driven assets that can appeal to your consumers need for personalisation, engagement and reassurance. So what elements should you include in your next retail fit-out or refurbishment? The modern consumer values comfortable design, a family-friendly atmosphere, appealing décor and up-to-date technology. Therefore, the makings of a successful retail space should include appropriate seating, fixtures, décor, along with amenities such as TVs and WiFi access.

Optus Queen Street incorporates technology into every aspect of the store fit-out, including wrap around digital screens and stair rises designed to captivate and delight.

Optus’ new two-storey flagship store located in Brisbane’s Queen Street Mall perfectly captures what the future of retail should look like. The telecommunication giant has invested in their customer interactions. The space, designed by Collectivus and delivered by Unita, supports unique and personalised customer experiences with zones crafted for different consumer needs. As Unita’s retail division specialises in multi-site location builds, roll-outs and boutique venue fit-outs within the fashion and service industries, we were able to cater for the variety of Optus’ clients and their specific needs. From high-tech ‘Kids zones’ for families to ‘Express Connect’ zones for busy CBD customers. The retail store fit-out is truly designed to allow visitors to get the most out of their visit.

The store features bespoke joinery that define each zone, encouraging exploration.

In addition, the store design doesn’t shy away from meeting Optus’ vision of building a brighter future. Customers can tour the space and its product offerings through a curved digital wall that illuminates not only your knowledge but its surroundings. Ascend the digital staircase and you’ll find a state-of-the-art gaming studio that showcases Optus’ recent eSport signing. Queen Streets fully immersive store is the ideal space for consumers to physically engage with Optus’ latest products and services. This high-quality fit-out defining the future of in-store interactions.

Want to take your space to the next level? Enquire now.

More Unita news

01 Mar 2021

The RISE of Plant-Based Venues

From tasty Cajun cauliflower tacos to coconut waffles with dairy-free ginger berry ice-cream! Gone are the days of sad side salads & tasteless steamed vegetables - it turns out vegan food isn't just for rabbits after all...
Ikea Northlakes
23 Feb 2021

The Retail Trick We’ve All Fallen For

Whether you’re a helpless bystander dragged along for the ride or a shopping native indulging in your weekly splurge, we’ve all fallen victim to this clever retail trick. What trick you say? Put simply, we build stores you just don’t want to leave!
Doctor Charlie Teo Cingulum Health
09 Feb 2021

MEDIA RELEASE | Unita Health Marks Launch With Completion of Charlie Teo’s Newest Initiative.

Australian construction and fit-out company, Unita, has today announced the launch of their new Healthcare division, Unita Health, with world-renowned brain surgeon Professor Charlie Teo, singing the companies praises.
Logo for Unita

Building better client experiences starts with knowing our clients.

Start a project