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Latest News.

Calling All Pleasure Seekers: Magnum Pleasure Store Coming Soon.

Magnum Pleasure Store Coming Soon to Sydney... built by Unita

Located at Westfield Sydney, the Magnum Pleasure Store will be here for a limited time only, opening its doors for 8 weeks from July to September 2019.

As a leader in luxury ice cream craftsmanship, The Pleasure Store embodies and celebrates Magnum’s attitude of being True to Pleasure.

Visitors will enjoy an immersive experience by customising their own Magnum Ice Cream with luxurious toppings from rose petals to gold feuilletine for visually stunning Magnum creations.

Says Melanie Chen, marketing manager ice cream, Unilever Australia: “We are very excited to announce the long-awaited return of the Magnum Pleasure Store to Westfield Sydney, the ultimate make-your-own-Magnum pop-up store! We see so much excitement across the world with Magnum Pleasure Stores opening every year in the most culturally vibrant cities- London, Rome, Seoul, Istanbul and to mark the opening of #MAGNUMSYD, we have created an exclusive chocolate dipping option with a two-tone milk + white coating. This will give our dedicated pleasure-seekers a preview of the launch of Magnum’s Double Dipped Duet coming in August. Also on offer will be a range of fashion-inspired lookbook Magnums for those looking for inspiration! As Magnum continues bringing true pleasure to Australia, we would love to invite all pleasure seekers to come and experience what the Pleasure Store has to offer.”


The Magnum Pleasure store is set to excite pleasure seekers, allowing them to explore their creativity and revel in the nostalgia of confectionary. The Magnum custom creations will be captured in styling- booths and transport visitors into an Instagrammable world of ice cream and chocolate. Also unveiling this July will be the first-look at Magnum’s Double Dipped Duet, and some fashion inspired lookbooks of Hazelnut Crown, Midas Touch and Rock Star Duet.

Alongside this, for the first time, the iconic Magnum Pleasure Store ice creams will be available to order on UberEats within a 2km radius of the store, allowing consumers to enjoy a moment of indulgence from the comfort of their workplace or home.

Additionally, Magnum is partnering with Australian born accessories brand The Daily Edited to design an exclusive iPhone Case Capsule Collection for consumers to purchase at the store. Customers will be able to have their initials embossed onto the cases at any TDE store on purchase of a case from the collection.

Article from Campaign Brief

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