Building Better Retail Roll-Outs
Looking to expand your retail presence? Whether you’re a small business making big moves in the retail industry, or a mega brand nurturing your retail empire, expansion can be daunting. That’s why it’s vital to invest in experts who’ve mastered the art of the retail rollout. This might sound like a painstaking task, but assembling your dream team can be easier than you think. The key, selecting an organisation that values relationships and understands that one size does not always fit all.
- 1. Team Relationships – The foundation of your project’s success is dependent upon the people. Your project can have every process and procedure in place, but if your team can’t collaborate successfully, your retail rollout will suffer as a result. So, what should you be looking for? Try finding a team that has the same objectives, sense of urgency and quality as you. Due to the rapidly changing nature of the retail industry, it also important to consider if the company you choose can provide MacGyver ingenuity at lightspeed. Finally, take some time to discover who understands the nuances of nailing your design concept. Often this person is the onsite project manager. We describe our PM’s as secret weapons who make rollout execution look effortless.
- 2. Boots On The Ground – Multi-site deployments involve locations that are by nature geographically dispersed. Therefore, it’s vital that your team maintains positive relationships with any local contacts. This applies to local tradesmen, contractors, project managers, vendors and family businesses. We suggest choosing a company that has staff in all states, so that your retail rollout has enough man power and plenty of regional connections to swing into action when required. We pride ourselves on offering a seamless fit-out journey, made possible by a central account manager. By introducing one point of contact that handles all project affairs, we can guaranty process simplicity while utilising the resources across all states.
- 3. One Size Does Not Fit All – As e-commerce continues to surge, the need for instore differentiation is vital. Many companies are adopting what luxury brands do well, creating a meaningful brand experience for consumers. How is this achieved in your retail rollout? The notion of site-specific design sensitivity. While brand consistency is always a high priority, implementing design specific aspects to individual site locations can be the advantage you need to appeal to the local community. For example, the Hoyts NSW Cronulla Cinema. The coastal region celebrated the newly refurbished facility that incorporated surf boards from legendary Sydney surfers. Often adding nuance to your retail build or refurbishment can be the key to a impactful customer experience.
- 4. Friendly Giant – For more mature retailers with an extensive store footprint, site-specific design might not be achievable. However, just because you’re a giant in the industry, doesn’t mean you can’t connect with your consumers. We suggest creating a flagship store that showcases your unique brand. The telecommunication giant Optus has perfectly executed their most sophisticated and high-tech destination store in Queen Street Brisbane. The fit-out focused on Optus’s diverse range of consumers and designed a space that matched their needs to provide a successful brand experience. When choosing you dream team, trust a company that’s willing to understand your businesses and build better together.